Name :Bhaliya Hansa G.
Course: MA
Semester : 2
Roll no : 10
Batch :2018-20
Enrollment :2069108420190004
Paper no: cultural studies
Topic : chetan Bhagat and his marketing
Popular literature.
Email : hansabhaliya20@gmail.com
Submitted to : Smt. S. B. Gardi Dept of
English MKBU
Introduction :
This is my assignment as part of my second semester in M.A. As a student of literature there are some questions regarding any literature. So here I want to clear these many questions as under,
What are cultural studies?
Is Chetan Bhagat popular novelist?
How marketing helps author for selling the book?
How Chetan Bhagat selling his book?
What is his style of marketing
What is Cultural Studies?
Culture studies are very difficult to understand because the word “culture” is so wide like umbrella term so cultural studies is hard to define. Cultural studies is composed of elements of Marxism, post structuralism, structuralism and postmodernism, feminism, gender studies, anthropology, sociology race and ethnic studies, film theory, urban studies; public policy, popular culture studies and postcolonial studies.
Cultural studies approach sometimes concerns not only the work that is produced but also the means of production. It gives new vision of looking at the literature. It means cultural studies pay attention on who the writer wrote the book and how to publish it and also the author and publisher and how to marketing the book. Here I like to talk about Chetan Bhagat, now days he is very popular novelist. His novels are very popular among the people. He is famous for his great work.
Chetan Bhagat as a popular writer:
Chetan Bhagat was born Delhi in Panjabi family. His father was army officer and mother was government employee in the agriculture department. He completed his school from the army school in Delhi. He received his bachelor degree from Indian institute Delhi in 1995 and his M.B.A Degree from Indian institute of management in 1997. First he wrote five point someone when he worked in Goldman Sachs in Hong Kong as an inventer’s banker. He married with Anush suryavansham in 1998, who was his classmate in IIM Ahmadabad. He wrote some novels like as under…
- Three mistake of my life
- Revolution 20-20
- Two states
- One night at the call centre
- Half girl friend, etc.
These all novels become popular but his literature not consider as high literature. He writes in a very simple language, so everyone can read English easily. He is popular because he is writing in student friendly language; there are no any complicated words or structure which is hard to understand. The most important thing of his popularity is his plot and story is based on contemporary time and youngsters. So he is famous in youngsters, the larger part of population who reads literature. His literature is just famous now but in future it can be possible that it will be consider as important part of literature as popular literature. It may happened that in future it consider as valuable but today it is not because of critics and his style of writing.
What is marketing?
Marketing means if we want to sell our products so we can make advertise on it make some interesting Title or front page so it looks like attractive. And when people look at it at that time he thinks what is in it? And to know the things he/she purchase things. And if we do this type of process to make our product popular so we call it marketing. It’s about presenting the work towards the audience in a very interesting way so selling can be increased. Marketing is a way to gain fame and money. A little marketing can also help to increase selling. This is the simple understanding about marketing. And in this era it become in many area like in film products, house hold things, food, book, etc. In everything we can see that how marketing played a vital role. There are two movies which we can compare like ‘Rang Rasiya’ and ‘P.K’ if we look at these two movies artistically so ‘Rang Rasiya’ is the better that ‘P.K’. But P.K becomes more popular than Rang Rasiya because of its marketing. As we know that the main figure in the movie Amir Khan he is popular and because of his role also it becomes popular. So marketing is very important thing to make product popular.
How Marketing helps to author for selling book?
Marketing helps to author for selling books because of marketing people know about that book. If writer makes trailer for that book so it helps a lot. Internet is the best medium for marketing and author can easily do it. In old time it’s hard to do marketing but now days it’s too easy. People can know about author, text and trailer, etc. After watching these all things they think to purchase it and thus it helps to author. So we can say that marketing is a very important tool to become popular. Author can take help of a place where people used to go more and more, such like as mall, theatre and all other place. He can go there and give his copy of book as a sample with his signature, present of author can help him in more marketing or rather in good marketing.
Author can also use of a video as a trailer of his book.
How Chetan Bhagat selling his books?
Chetan Bhagat is very popular writer even though he writes in English. He become famous because of his some trick also like making trailer, attractive front page, his style of writing, use of language, naming of his novels, name of the characters, etc. He uses these all things in proper way so it becomes so important. So he is very intelligent person who know everything. He is a writer who becomes world known as popular.
His most important marketing is his subjects which are talking about the problems of youth and how it can be solved. He has a good instinct of understanding the issues of youngsters, and presentation of him is very interesting and easy to convince the readers.
Another important part of his marketing is the price of his books. It is very affordable to young pockets. The price is around 99 to 150Rs. Which can be comfortable for all.
His one more plus point is his narratives. In contemporary time, no one likes to read long narratives or bulky books. People have no time to think on a single thought for a long time. He has that excellence to describe his narratives in a very short text. His books have a various kind of characters but though its narrative is like novella, one can read it in a single sitting.
His narrative style is very simple and rarely dictionary is required. it is a very simple language, very well known diction and it’s all about campus novel, there are campus slangs, symbols and metaphors etc.
He has the insight of looking towards audience’s perspective. He has involved youth problems like job, entrepreneurship, marriage (two states), education system (three mistakes of my life) and more other
His main marketing can be said that use of social media, he is available on face book, twitter, you tube, personal blog, personal website and on such very important communication ways for him to his readers. People inspire to read his books on per his twitter posts and face book posts. He represents his views to world with his social media accounts. He also used to come on television shows to represent his personality to gain fame. He also came on a television show “Nach Baliye” on star plus as a judge of a dance show, and was criticized a lot about his dancing knowledge, but though it was like a part of his publicity.
He served at NIIT Ltd. Siemens AG, and American Express until he co-founded the publishing house Grapevine India in June 2011. In 2009, he was recognized as the young achiever by The Times of India. He was also chosen as one of the two young achievers in the field of Media and Communications by Whistling Woods International in 2011. His debut show Sadda Haq - My Life, My Choice won the Youth Show - fiction category at Zee Gold Awards in 2014 and at Indian Telly Awards in 2014 and 2015.
A noted public intellectual, Bhagat also writes for columns about the youth, career development and current affairs for The Times of India (in English) and Dainik Bhaskar (in Hindi).He worked in Goldman Sachs in Hong Kong as an Investment Banker for nearly a decade, and wrote Five Point Someone while still in Hong Kong, before moving to Mumbai to focus full-time on his writing career.
Chetan Bhagat and Durjoy Datta both of them are young writers and in their novels we find that both of them write about young India. The main characters of the novels are young and also the ongoing problems of youth. They describe the sugar solution of the problems. They describe various perspective of the human relationship.
In this time people don’t have much time to read the longer narrative or even to ponder deeply on the single thought. Here we find that both of them write a story like a novella which we can read at one seat ad also very easy to remember. Sometimes it may happen that the long narrative become a kind of boring to read and read can’t complete it.
While we read novels of both of them we find that it is very easy for us to understand. We don’t require dictionary at every page but we can understand it most of the time. Even we find that it is written in youth friendly style and also I conversational.
To be a great or a successful writer one is always careful about the target audience and their zeitgeist. Their target audience are getting admission in to IIT/IIMs, Call center, Job, Entrepreneurship, Marriage, education system as enterprise, Air hostess, singer, Medical, Hostel life, friendship
Thus here we find that both of them are very famous writers of the modern time I India. Even most of us have read both of them because now days they become writer of the bestselling books. Not only one but both of them have written many books and all of them become very popular. Chetan Bhagat and Durjoy Datta both are not only writers of the bestselling books but they are also connected with many other activities which shows that to be writer of bestselling book is not enough but one also have to be very enthusiastic to show the talent at any platform.
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